Monday, October 18, 2010

"Real Beauty"

http://www.youtube.com/watch?v=iYhCn0jf46U

Please watch this before reading any farther...

This is a great ad, and to many females, very relieving and even exciting. Finally a real ad that doesn't make us feel like crap about our bodies.

Currently, Dove has made a killing off of their "Beauty" campaign. It was a genius idea from PR people @ Ogilvy. However, don't get too carried away with the ad...

Because the truth is...

Dove supports many lines of beauty products -- some of which include L'Oreal, and basically any beauty product made by Procter and Gamble (which, if you feel like looking it up, is a lot.) They put millions of dollars into supporting make up and hair products... Which also means that they are, in part, paying for the advertising for these products. Like that new mascara we see Beyonce wearing and shell out $8 for... or that hair dye we all by because we really believe that blondes have it better.

Sooo.. for every Dove "Beauty" commercial that makes you feel great about yourself, think of all of the other commercials that Dove endorses that make you feel like crap, that you need another product to make yourself look beautiful, and so on...

Sorry to ruin a good thing for ya, it's just the truth! But the real truth is that we shouldn't need products to make us look beautiful. We should all know that we already are :)